The iPods' creator has threaten to close its music store iTunes. This news was out on the 1st of October on The Times,when the CRB (Copyright Royalty Board) asked Apple to increase downloading prices. According to the National Music Publishers' Association, the increasing of the rates should represent 66%, so, between 9 to 15 cents more, in order to help the artists and music publisher to earn more money. In Euro, a song costs 0.99€. The new price would be of 1.64€. An increasing which isn't negligible.
However, Apple desagreed with this project. The company thought that their customers wouldn't buy on iTunes anymore, and that their turnover would decrease. To avoid this loss, Apple threatened to close the store.
But this solutions didn't seem to be credible. In fact if they let the store open with increased prices, the customers' number would decrease, but still, they would earn money. Whereas closing iTunes, the company would loose all of its customers, and wouldn't have money at all. Closing iTunes would meen that Apple's consummers wouldn't trust the company anymore. It means that they won't buy iPods or other Apples products, because the prices would have grown up as well.
Apple wouldn't be able to make the same turnover as before, and to try to make it the same, they would have been obliged to increase their prices, otherwise, the company would be in troubles.
Maybe this reasonning went a bit to far...
However, at my sense, I don't think this would be the case. In fact, Apple, in term of design, innovation, technology ,and durability and quality of its products, prooved very good results. For example, when the iPhone came out, despite its high price, Apple sold 1 million of these in one week-end. Which is enormous.
Now, we know that this maneuver had well worked. The prices haven't increase, which is a good news.
In relation to this second link, the author of this article gives elements which are interesting. In fact, increasing prices of music wouldn't help to struggle against illegal downloading. There would have been more of it. And, they say in this article, that a possible concurrence with Microsoft might be conceivable. We are really not sure about it, but it could be a possibility.
This case of threat in interesting to study, because we can see the weight a big company could have, in order to do what it wants (or almost...)
dimanche 5 octobre 2008
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1 commentaire:
MARK: 12/20
- on time (2/2)
- heading + link (2/2)
- libellés (0/2)
- resumé para (4/7)
- comment para (4/7)
Not bad, but I still expect more from you!
First off, careful with your libellés. I want you to use the ones available in the list given in the sidebar and not make up your own as you go along (otherwise my list will become incoherent with English and French terms mixed up together!) I would suggest the following replacements: innovation, marché, concentration.
Second, careful about being imprecise and vague. You suggest in your blog post that the price of an iTunes single will increase to €1.64. However, if you read the article closely, you will see that CRB was demanding 15 cents in royalties on each song (as opposed to the previous royalties rate of 9 cents). This is a 66% increase in the royalty rate, but not a 66% increase in the price! The price of a song would have increased by 6 cents only...an increase which is relatively negligible!
Also, in the end, prices did not go up. State this clearly in your resumé rather than mixing your own opinion with the facts stated in the article. In general, I would suggest that you increase your clarity by keeping the resumé para and the comment para separate.
Third, try not to fill the space up with random comments which you do not develop upon. Eg, referring to your second link: "And, they say in this article, that a possible concurrence with Microsoft might be conceivable. We are really not sure about it, but it could be a possibility." This statement doesn't come from the article, but from the link to another article at the bottom of the webpage. Since you did not follow the link and read the article, it is best not to open yourself up to criticism for unfounded comments!
Finally, you still need to develop your comment paragraph. The last sentence of your blog post is a good start, but again I want you to go further.
NB: You can't put two links into the link field, so save this space for your main article. If you want to refer to another article, you can link to it in your actual blog post (as I have done for you this week). To do this, you just need to highlight the word you want to become a link; click on the "lien" icon; and enter the web address you want to link to.
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