Apple hasn't taken its promise into account

Last week, there was the rumor that Apple will cut their prices when their new Macbooks and Macbooks Pro will be out. We didn't have other informations, except that their will be build with an other type of aluminum, which I will describe with others new technologies featured in this new generation of laptops. This rumor was seen as a really good news, as Apple's laptops are quite expensive... But, consumers' hopes were betrayed...

In fact, no lower prices were announced, except the old white or black plastic Macbook with a screen of 13 inches and a processor of 2.1 Ghz was reduced by 100€... And we fear that this "betrayal" will reduce Apple's turnovers... In fact, as their prices are still High, maybe consumers will tend to see others laptops manufactures. In term of concurrence, Apple will be badly placed. And a "revers de la medaille" may occur if the company doesn't put their prices lower. But, as consumers confidence in a bit lower now, it might force Apple to review their strategy for Christmas. In fact, it gives a good opportunity to relaunch sales, as customers would buy laptops as gifts. We will see if it will become a reality... 

In terms of new features, Apple did good one more time. At least, even if the prices haven't change, innovation is at rendez-vous. I was talking about a new aluminum. If fact, to build their laptops, Apple used different parts of this metal, and then put them together. It took more time to build, it was heavier and thicker. Now, designers use the "unibody" : a single piece a aluminum witch will be used to remplace the other parts. One part instead of many others. Then, the screen took an other dimension. 13 inches for Macbooks, and 15 inches for Macbooks Pro.  The new screen is entirely recovered by glass and lit by LED, which gives a real good quality in term of graphics. The new Macbooks include two graphic cards instead of one. Here is an other major innovation. In fact, when the "light" card can't afford to restitute very heavy graphics, the other one takes the relay, and they work both together. And a brad new invention, the trackpad used for the iPhone is available. We can now control every thing from the fingers, and it has no button : it is the button. It is recovered by resistant and smooth glass for more comfort and durability.

The new weapons unveiled seem tempting, but once again, the price gives a barrier. We don't know what Apple is playing with, and if the company is playing with consumers, it will be a bad news for it, because, and it is good to recall it, it hasn't the monopoly of computers. It touchs a narrow range of users, and if it comes that they don't trust Apple anymore, it will get dangerous for the company. Hopefully, Steve Jobs might think twice about his strategy, andwe will check at Christmas if he retained his promise.

For more informations, see the website of Apple