The breakdown of the Giants

Two of the American "Big Three" , General Motors and Chrysler, are looking for a fusion. Indeed, these two giants of the American industry have big problems concerning cash assets.

Cerberus, homeowner of Chrysler, and JPMorgan , the principal creditor of these two companies, press to find an accord. If this project reach, it will enable General Motor to conserve its leadership, whereas Toyota preempt it for the first mid-year.

A fusion between these two giants will allow GM to access to Chrysler's cash assets (more than 11 billiards) and to a big part of the 25 billiards of the governmental help for this sector. The problem of cash assets is, firstly, the consequence of the economic slowdown and the competition with asiatic constructors.

Then, these companies need a lot of money to change their production : indeed, they try to reduce the construction of 4x4, because the demand of it has completely fallen (because of oil's prices).

In the USA, these "Big Three" (General Motors, Chrysler and Ford) who were omnipresent have now "only" 50% of the market ...

This future fusion is a new example of the fall of the American industry of its first place in the world. After banks, it's now cars sector who has got problems and who needs an intervention of the government. These problems come from the fall of American demands: Indeed, these three companies made more than a half of their turnovers in North America, which is now in a period of crisis. However, even if they will never become again what they were, the fight is not finished. GM is still the first seller in emergents countries, and it doesn't want to lose this place, whereas Chrysler and Ford are looking for to progress in these countries (like the "BRIC" Brazil, Russia, India and China). However, after Banks, it's the end of an American dream...

Links :

GM, Ford and Chrysler in the "BRIC"