HP and smartphones

As we know the company's products to be printers and computers, for professionals and large public, HP unveiled two smartphones named iPaq Voice Messenger, which  propels Hewlett-Packard into the mobile phones market.

These two PDAs feature a system of sending, receiving and accessing e-mails wherever in the world. This is due to a special alliance with Vodafone. HP insited on this feature, because the new tendency of professionals is to access easily to their mail. So, this is the ideal type of consummers, which are the target of this commercial strategy. In fact, it touchs business men for example, to a wider range of people, who see the usefulness of free e-mailing. To conquer more customers, HP worked carefully in regard to the design and games. These are the two main features of the phones, otherwise, it remains a smartphone.

But, the problem is that the smartphone market is crowed. In fact, Nokia is still the leader of smartphone sales with 47.5%, and it might be hard to reach a such number. Also, iPaq Voice Messenger runs with the last version of  Windows Mobile. 

Always in that objective to beat the arch enemy of all the companies : the mighty iPhone, HP works in the way of develloping communication for professionnals. As the world is getting busier, we have to get organised...